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Productos · Email marketing · de Laposta
Laposta
Newsletter and email marketing service for creating and sending email newsletters to contact lists.
Alternativa a Mailchimp
4 / 6 cómo puntuamos
Qué hace
Newsletter and email marketing service for creating and sending email newsletters to contact lists.
Entidad jurídica
Laposta B.V.
General terms v1.7 (Oct 2026): Laposta B.V., Berkelkade 14-B, 7201 JE Zutphen, KvK 72409681. Same entity and KvK on https://www.laposta.nl/en/contact.
Sede
NL
Visiting address Berkelkade 14-B, Zutphen; Chamber of Commerce 72409681.
Precio desde
Free up to 2,000 contacts; subscription from EUR 210/year excl. VAT (mail credits from EUR 9)
Free tier shows Laposta advertising below every email and allows 12,000 emails/month.
Jurisdicción desconocido
Entidad contratante
Laposta B.V. (NL)
Contracting entity, registered with the Dutch Chamber of Commerce under 72409681.
Matriz última
Desconocido
Shareholder of Laposta B.V. not confirmed. Team page lists the founder as owner, but not whether the shares are held directly or via a holding. KvK register could not be read (JS-only page). No acquisition found.
Exposición a leyes extranjeras desconocido
Basado en la misma cadena de propiedad que la jurisdicción.
Residencia de los datos cumple
Almacenamiento en la UE por defecto
Sí
Hosting subprocessors BIT B.V. and TransIP B.V.: DPA stipulates all data is stored in the Netherlands.
Tratamiento en la UE por defecto
Sí
All servers placed in a Dutch data centre. Email delivery subprocessor Postmastery B.V. (Amsterdam) stores data in the EU per https://www.laposta.nl/en/subprocessors.
Regiones
Netherlands
Hosting (BIT, TransIP) in the Netherlands. The email delivery subprocessor (Postmastery) only states storage in the EU.
Subencargados cumple
Lista pública
Sí
Lists BIT B.V. (Ede, NL, hosting), TransIP B.V. (Leiden, NL, hosting), Postmastery B.V. (Amsterdam, NL, email sending/delivery).
Fuera de la UE en el tratamiento principal
No
All listed core subprocessors are Dutch. Not on the list: docs.laposta.nl runs on Help Scout (US, Boston) and the website loads Google Analytics; neither is core processing. Not checked: whether support email is handled through Help Scout.
DPA cumple
Art. 28 del RGPD disponible
Sí
Standard processor agreement (verwerkersovereenkomst) signed in-account, required before adding contacts. Own DPA template only on paid subscription.
Dependencia del proveedor cumple
Código abierto
No
Terms art. 13: all IP in the software rests exclusively with Laposta or its licensors; customer may not reproduce or publish it.
Autoalojable
No
Offered only as a hosted service under licence (terms art. 8.9, 13); no self-hosted option on pricing pages.
Exportación completa de datos
Sí
Lists, segments, unsubscribed contacts and campaign results export to Excel; REST API at api.laposta.nl. Terms 8.10: no guaranteed readable format; free accounts no post-termination export.
Funciones no puntúa
Automatización
Sí
Automations started by sign-up, field change, open, click or date; birthday campaigns. Free plan max 100 automations, paid unlimited (pricing page).
Pruebas A/B
No
Help centre: no standard A/B test function (yet). Manual workaround with an extra field, segments and two campaigns.
SMS
Desconocido
No SMS sending mentioned on pricing/feature table, function pages or help centre; no page states it is not offered.
Páginas de destino
Desconocido
No landing page builder mentioned; only standalone sign-up forms and web versions/archive page of newsletters. No page states it is not offered.
Formularios de suscripción
Sí
Standalone and embedded forms per list (embedded also as pop-up or slide-in), own-design option, WordPress plugins. Unlimited on all plans; double opt-in on paid plans only.
Correo transaccional
Desconocido
API covers lists, fields, segments, contacts, webhooks, campaigns and results; no transactional or SMTP sending found. No page states it is not offered.
API
Sí
REST/JSON API (docs at api.laposta.nl/doc) on free and paid accounts; free 3 API keys, paid unlimited.
Importación de contactos
Sí
File import in .xls, .xlsx or .csv (first sheet only), with dedupe and update/unsubscribe options. Free plan up to 2,000 contacts.
Comparativas
Qué ha cambiado
- 2026-10-16 Add Laposta features
- 2026-10-16 Add a sourced description and an alternative_to list to products
- 2026-10-16 Record the basis of each primary source; apply data decisions
- 2026-10-16 Add Laposta vendor and email marketing product
Cada cambio en estos datos se conserva en el historial de versiones. Todos se revisaron antes de publicarse.