Les faits, les notes et les comparaisons sont affichés en anglais, tels qu’ils ont été relevés dans leurs sources.
Produits · Marketing par e-mail · par Laposta
Laposta
Newsletter and email marketing service for creating and sending email newsletters to contact lists.
Alternative à Mailchimp
4 / 6 notre méthode de notation
Ce que fait le produit
Newsletter and email marketing service for creating and sending email newsletters to contact lists.
Entité juridique
Laposta B.V.
General terms v1.7 (Oct 2026): Laposta B.V., Berkelkade 14-B, 7201 JE Zutphen, KvK 72409681. Same entity and KvK on https://www.laposta.nl/en/contact.
Siège
NL
Visiting address Berkelkade 14-B, Zutphen; Chamber of Commerce 72409681.
Prix à partir de
Free up to 2,000 contacts; subscription from EUR 210/year excl. VAT (mail credits from EUR 9)
Free tier shows Laposta advertising below every email and allows 12,000 emails/month.
Juridiction inconnu
Entité contractante
Laposta B.V. (NL)
Contracting entity, registered with the Dutch Chamber of Commerce under 72409681.
Société mère ultime
Inconnu
Shareholder of Laposta B.V. not confirmed. Team page lists the founder as owner, but not whether the shares are held directly or via a holding. KvK register could not be read (JS-only page). No acquisition found.
Exposition au droit étranger inconnu
Fondé sur la même chaîne de propriété que la juridiction.
Localisation des données réussi
Stockage dans l’UE par défaut
Oui
Hosting subprocessors BIT B.V. and TransIP B.V.: DPA stipulates all data is stored in the Netherlands.
Traitement dans l’UE par défaut
Oui
All servers placed in a Dutch data centre. Email delivery subprocessor Postmastery B.V. (Amsterdam) stores data in the EU per https://www.laposta.nl/en/subprocessors.
Régions
Netherlands
Hosting (BIT, TransIP) in the Netherlands. The email delivery subprocessor (Postmastery) only states storage in the EU.
Sous-traitants ultérieurs réussi
Liste publique
Oui
Lists BIT B.V. (Ede, NL, hosting), TransIP B.V. (Leiden, NL, hosting), Postmastery B.V. (Amsterdam, NL, email sending/delivery).
Hors UE dans le traitement principal
Non
All listed core subprocessors are Dutch. Not on the list: docs.laposta.nl runs on Help Scout (US, Boston) and the website loads Google Analytics; neither is core processing. Not checked: whether support email is handled through Help Scout.
DPA réussi
Article 28 du RGPD disponible
Oui
Standard processor agreement (verwerkersovereenkomst) signed in-account, required before adding contacts. Own DPA template only on paid subscription.
Dépendance au fournisseur réussi
Open source
Non
Terms art. 13: all IP in the software rests exclusively with Laposta or its licensors; customer may not reproduce or publish it.
Auto-hébergeable
Non
Offered only as a hosted service under licence (terms art. 8.9, 13); no self-hosted option on pricing pages.
Export complet des données
Oui
Lists, segments, unsubscribed contacts and campaign results export to Excel; REST API at api.laposta.nl. Terms 8.10: no guaranteed readable format; free accounts no post-termination export.
Fonctionnalités non noté
Automatisation
Oui
Automations started by sign-up, field change, open, click or date; birthday campaigns. Free plan max 100 automations, paid unlimited (pricing page).
Tests A/B
Non
Help centre: no standard A/B test function (yet). Manual workaround with an extra field, segments and two campaigns.
SMS
Inconnu
No SMS sending mentioned on pricing/feature table, function pages or help centre; no page states it is not offered.
Pages d’atterrissage
Inconnu
No landing page builder mentioned; only standalone sign-up forms and web versions/archive page of newsletters. No page states it is not offered.
Formulaires d’inscription
Oui
Standalone and embedded forms per list (embedded also as pop-up or slide-in), own-design option, WordPress plugins. Unlimited on all plans; double opt-in on paid plans only.
E-mails transactionnels
Inconnu
API covers lists, fields, segments, contacts, webhooks, campaigns and results; no transactional or SMTP sending found. No page states it is not offered.
API
Oui
REST/JSON API (docs at api.laposta.nl/doc) on free and paid accounts; free 3 API keys, paid unlimited.
Import de contacts
Oui
File import in .xls, .xlsx or .csv (first sheet only), with dedupe and update/unsubscribe options. Free plan up to 2,000 contacts.
Comparaisons
Ce qui a changé
- 2026-10-16 Add Laposta features
- 2026-10-16 Add a sourced description and an alternative_to list to products
- 2026-10-16 Record the basis of each primary source; apply data decisions
- 2026-10-16 Add Laposta vendor and email marketing product
Chaque modification de ces faits est conservée dans l’historique des versions. Chacune a été relue avant publication.