Pipedrive
Sales pipeline CRM that helps small businesses manage leads, track sales activities and close more deals.
2.5 / 6 how we score
What it does
Sales pipeline CRM that helps small businesses manage leads, track sales activities and close more deals.
Legal entity
Pipedrive OÜ
Terms s.14.1: contracting entity depends on billing country. EU/EEA clients contract with Pipedrive OÜ (Tallinn, Estonia); US clients with Pipedrive Inc. (New York); UK with Pipedrive UK.
Headquarters
US
About page lists headquarters as Pipedrive Inc., 530 Fifth Avenue, New York. Pipedrive OÜ (Estonia, reg. 11958539) is the EU contracting entity; its own register entry was not fetched.
Pricing from
Unknown
https://www.pipedrive.com/en/pricing returned 403 when fetched; the homepage shows no prices (14-day free trial).
Jurisdiction fail
Contracting entity
Pipedrive OÜ (EE)
EU contracting entity (Terms s.14.1), registration no. 11958539 on the About page. Country from the Tallinn address and Estonian number; Estonian register not fetched. Pipedrive Inc. (US) is also a group entity; its place in the chain is not stated.
Ultimate parent
Vista Equity Partners (US)
Pipedrive calls Vista 'our owner and partner' with a majority investment and describes Vista as based in the US. Incorporation of the Vista entity and the intermediate holding companies were not verified.
Foreign-law exposure fail
Based on the same ownership chain as jurisdiction.
Data residency partial
EU storage by default
Yes
New EU sign-ups go to EU AWS data centers (Frankfurt, Dublin). The article says accounts can be hosted in other data centers (e.g. IP mapping) and to ask Support for the exact location. Backups stored in multiple locations worldwide.
EU processing by default
No
DPA s.7.1: Pipedrive may process personal data globally; transfers rely on SCCs. Pipedrive Inc. (US) is named as a recipient. Sub-processors AWS Inc. and Cloudflare Inc. are US entities.
Regions
EU (Frankfurt), EU (Dublin), UK (London), US East, US West, Canada (Montreal), Australia (Sydney)
AWS hosting regions offered; region follows the customer's origin at sign-up. Same list in the support article on data security.
Subprocessors fail
Public list
Yes
Public list by category with entity country. DPA s.6: general authorisation, notice, objection within 10 days.
Non-EU in core processing
Yes
Core hosting: Amazon Web Services, Inc. (USA), Cloudflare, Inc. (USA), Rackspace GmbH (Switzerland, access to all Client Data). AI features add US providers (Anthropic, AssemblyAI) when enabled.
DPA pass
GDPR Art. 28 available
Yes
Published DPA based on GDPR Art. 28 with SCCs (Modules 2 and 3). The Trust Center says the DPA is incorporated into the Terms, so no separate signature.
Lock-in pass
Open source
No
Terms s.9.1: Pipedrive owns IP in the Pipedrive Materials (incl. software). S.4.1 prohibits copying, modifying or reverse engineering them.
Self hostable
No
Terms s.3.1 grant only a right to access and use the hosted Services. No self-hosted option found.
Full data export
Yes
Global admins export leads, deals, organizations, people, products, activities, notes, files to XLSX or CSV; API also available. Limits: only visible records, Google Drive files excluded, exports kept 28 days. Terms 13.3: deletion within 180 days of termination.
Features not scored
Contact management
Yes
Features page cites contact management; custom fields support people and organizations (support article).
Pipeline management
Yes
Customizable sales pipelines.
Email integration
Yes
Sales Inbox to view, send and reply to emails linked to deals; Gmail, Outlook/Office 365, Exchange, IMAP. Requires Growth plan or higher.
Automation
Yes
Workflow automations triggered by events; Growth plan and higher only.
Reporting
Yes
Customizable reports and forecasting (Insights); AI report generation.
Custom fields
Yes
Custom fields on leads/deals, people, organizations, products and projects.
API
Yes
REST API (v1 and v2, OpenAPI specs), API token and OAuth 2.0, webhooks.
Mobile app
Yes
Features page describes mobile apps with offline scheduling and call tracking; iOS and Android not named on the page and not checked on a store page.
Acquisitions
Acquisition
Vista Equity Partners (2020-11-11)
Majority investment. Date is the page's structured-data datePublished (2020-11-11); the visible date shows a 2026 update. Minority investors stayed on (Bessemer, Insight, Atomico, DTCP, Rembrandt).
What changed
- 2026-10-17 Research: Pipedrive (vendor and product, for comparison)
Every change to these facts is kept in version history. Each one was reviewed before publishing.